/*
  The 7-Day Show-Up System
  Custom Landing Page Styles
  Updated: 2026-08-31
*/

*, *::before, *::after {
  box-sizing: border-box;
}

:root {
  /* === Brand Colors === */
  --primary-color: #ff5a1f;
  --primary-dark: #e64712;
  --primary-light: #fff1eb;

  --black: #111111;
  --black-soft: #1a1a1a;
  --danger-color: #ff4d4d;
  --success-color: #16803c;
  --focus-color: #708090;
  --focus-shadow-color: rgba(255, 90, 31, 0.35);
  --star-color: #ffa500;

  /* === Neutral Colors === */
  --gray-light: #f5f5f5;
  --gray-medium: #d8d8d8;
  --gray-dark: #777;
  --gray-border: #e2e2e2;

  --text-color: #171717;
  --text-muted: #666;
  --white: #fff;

  /* === Typography === */
  --font-family: 'Poppins', sans-serif;

  --font-size-base: 1rem;
  --font-size-xs: 0.8rem;
  --font-size-sm: 0.85rem;
  --font-size-md: 1.2rem;
  --font-size-lg: 1.5rem;
  --font-size-sm-md: 0.95rem;

  /* === Layout === */
  --max-width-container: 1100px;
  --spacing: 1rem;

  /* === Design === */
  --radius-sm: 6px;
  --radius-md: 10px;
  --radius-lg: 16px;

  --shadow-sm: 0 4px 15px rgba(0, 0, 0, 0.06);
  --shadow-md: 0 10px 30px rgba(0, 0, 0, 0.10);
}


/* =========================================================
   GLOBAL STYLES
========================================================= */

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  font-family: var(--font-family);
  color: var(--text-color);
  background: var(--white);
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

img {
  max-width: 100%;
  height: auto;
}

h1,
h2,
h3 {
  margin: 0.5rem 0;
  font-weight: 700;
  line-height: 1.2;
}

h1 {
  letter-spacing: -0.03em;
}

h2 {
  letter-spacing: -0.02em;
}

p {
  margin-top: 0.75rem;
  margin-bottom: 0.75rem;
}

a {
  color: inherit;
}

.sub-heading {
  display: block;
  font-weight: normal;
  font-size: var(--font-size-xs);
  color: var(--text-muted);
}

.container {
  max-width: var(--max-width-container);
  margin: auto;
  padding: 4rem 1.5rem;
}


/* =========================================================
   HERO SECTION
   Dark, tighter, stronger visual hierarchy
========================================================= */

header {
  position: relative;
  overflow: hidden;

  background:
    linear-gradient(
      135deg,
      rgba(0, 0, 0, 0.88),
      rgba(20, 20, 20, 0.78)
    ),
    url('header-bg.jpg') center/cover no-repeat;

  color: var(--white);
  text-align: center;

  min-height: 0;
  padding: 4rem 1rem 3.5rem;

  display: flex;
  flex-direction: column;
  justify-content: center;
  align-items: center;
}

/* Small orange accent line */
header::after {
  content: "";
  position: absolute;
  bottom: 0;
  left: 50%;
  transform: translateX(-50%);

  width: 80px;
  height: 4px;

  background: var(--primary-color);
  border-radius: 4px;
}

header h1 {
  max-width: 850px;
  margin: 0.75rem auto;
  font-size: clamp(2.2rem, 5vw, 4rem);
  line-height: 1.08;
}

header p {
  max-width: 720px;
  margin: 1rem auto;
  font-size: 1.05rem;
  color: rgba(255, 255, 255, 0.88);
}


/* =========================================================
   PRICE
========================================================= */

.price,
.btn {
  color: var(--primary-color);
  font-weight: 700;
}

.price {
  font-size: 2rem;
  line-height: 1.2;
  margin-top: 1rem;
}

.price del {
  color: #999;
  font-size: var(--font-size-sm);
  margin-left: 0.5rem;
}

.discount-tag {
  display: inline-block;

  background-color: var(--danger-color);
  color: var(--white);

  font-size: 0.8rem;
  font-weight: 700;

  padding: 0.25rem 0.65rem;
  border-radius: 999px;

  margin-left: 0.5rem;
  vertical-align: middle;
}


/* =========================================================
   BUTTONS / CTA
========================================================= */

.btn {
  display: inline-block;

  padding: 0.9rem 1.8rem;

  background: var(--primary-color);
  color: var(--white);

  border: 2px solid var(--primary-color);
  border-radius: 7px;

  text-transform: uppercase;
  letter-spacing: 0.02em;

  cursor: pointer;
  margin-top: 1rem;

  text-decoration: none;
  font-weight: 700;

  transition:
    background 0.2s ease,
    transform 0.2s ease,
    box-shadow 0.2s ease;
}

.btn:hover {
  background: var(--primary-dark);
  border-color: var(--primary-dark);

  transform: translateY(-2px);

  box-shadow:
    0 8px 20px rgba(255, 90, 31, 0.3);
}

.btn:active {
  transform: translateY(0);
}

.btn:focus {
  outline: none;
  box-shadow:
    0 0 0 4px var(--focus-shadow-color);
}


/* =========================================================
   CHECKLIST / PROBLEM SECTION
========================================================= */

.checklist-section {
  text-align: center;
}

.checklist-section .container {
  max-width: 850px;
  padding: 4rem 2rem;
  margin: 0 auto;
  text-align: left;
}

.checklist-section h2 {
  text-align: center;
  max-width: 800px;
  margin: 0 auto 1.5rem;
}

.checklist-section ul {
  max-width: 700px;
  margin: 0 auto 1rem;
}

.checklist {
  list-style: none;
  padding-left: 0;
  margin: 0 auto;
  max-width: 700px;
}

.checklist li {
  margin-bottom: 1rem;
  position: relative;
  padding-left: 2rem;
}

.checklist li::before {
  content: none;
}

/* =========================================================
   COACH QUOTE / COFFEE CALLOUT
========================================================= */

.coffee-callout {
  max-width: 760px;
  margin: 2.5rem auto;

  padding: 2rem 2.25rem;

  background: var(--black);
  color: var(--white);

  border-left: 5px solid var(--primary-color);
  border-radius: var(--radius-md);

  box-shadow: var(--shadow-md);
}

.coffee-callout p {
  color: rgba(255, 255, 255, 0.82);
}

.coffee-callout p:last-child {
  margin-bottom: 0;
}

.coffee-callout .quote {
  color: var(--white);
  font-size: 1.25rem;
  font-weight: 700;
  line-height: 1.45;
}

.coffee-callout .label {
  color: var(--primary-color);
  font-size: 0.8rem;
  font-weight: 800;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}


/* =========================================================
   PRODUCT SECTION
========================================================= */

.product-section {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 3rem;
}

.product-section img {
  max-width: 330px;
  width: 100%;
  flex: 1;
  border-radius: var(--radius-md);
  box-shadow: var(--shadow-md);
}

.product-info {
  flex: 2;
}


/* =========================================================
   MECHANISM — SHOW UP / FOLLOW / SCALE
========================================================= */

.mechanism {
  display: grid;
  grid-template-columns: repeat(3, 1fr);

  gap: 1.25rem;

  margin: 2.5rem auto;
  max-width: 950px;
}

.mechanism-card {
  position: relative;

  padding: 2rem 1.5rem;

  background: var(--white);
  border: 1px solid var(--gray-border);

  border-radius: var(--radius-md);

  text-align: center;

  box-shadow: var(--shadow-sm);

  transition:
    transform 0.2s ease,
    box-shadow 0.2s ease;
}

.mechanism-card:hover {
  transform: translateY(-4px);
  box-shadow: var(--shadow-md);
}

.mechanism-card .number {
  display: inline-flex;

  width: 38px;
  height: 38px;

  align-items: center;
  justify-content: center;

  margin-bottom: 0.75rem;

  background: var(--primary-color);
  color: var(--white);

  border-radius: 50%;

  font-weight: 800;
}

.mechanism-card h3 {
  margin: 0.5rem 0;
  font-size: 1.25rem;
}

.mechanism-card p {
  color: var(--text-muted);
  font-size: 0.92rem;
}


/* =========================================================
   SECTION GRAY
========================================================= */

.section-gray {
  background: var(--gray-light);

  border-top: 1px solid var(--gray-medium);
  border-bottom: 1px solid var(--gray-medium);
}

.section-gray .container {
  text-align: left;
}


/* =========================================================
   BEFORE / AFTER
========================================================= */

.before-after {
  display: grid;

  grid-template-columns: 1fr 1fr;

  gap: 1.5rem;

  max-width: 900px;
  margin: 2rem auto;
}

.before-after > div {
  padding: 2rem;

  border-radius: var(--radius-md);
}

.before-after .before {
  background: #eeeeee;
  border: 1px solid #ddd;
}

.before-after .after {
  background: var(--black);
  color: var(--white);
  border: 1px solid var(--black);
}

.before-after h3 {
  margin-top: 0;
}

.before-after .after h3 {
  color: var(--primary-color);
}


/* =========================================================
   FAQ
========================================================= */

.faq-container {
  max-width: 850px;
  margin: 0 auto;
  padding: 0 1.5rem;
}

.faq-item {
  margin: 0 auto;
  border-bottom: 1px solid var(--gray-border);
}

.faq-question {
  font-weight: 600;
  cursor: pointer;

  padding: 1rem 0;

  display: flex;
  justify-content: space-between;
  align-items: center;

  transition: color 0.2s ease;
}

.faq-question:hover {
  color: var(--primary-color);
}

.faq-question:focus {
  outline: 2px solid var(--focus-color);
  outline-offset: 2px;
}

.faq-answer {
  display: none;

  padding: 0.25rem 0 1.25rem;

  transition: all 0.3s ease;

  text-align: left;
  color: var(--text-muted);
}

.faq-question .arrow {
  font-size: 0.9375rem;

  display: inline-block;

  transition: transform 0.3s ease;
}

.faq-question.active .arrow {
  transform: rotate(180deg);
}


/* =========================================================
   GRID TWO COLUMNS
========================================================= */

.grid-2 {
  display: grid;

  grid-template-columns: repeat(2, minmax(0, 1fr));

  gap: 2rem;

  align-items: start;
}

.grid-2 > div {
  text-align: center;
}


/* =========================================================
   CIRCLE IMAGES
========================================================= */

.circle-img {
  width: 150px;
  height: 150px;

  border-radius: 50%;

  object-fit: cover;

  margin-bottom: 0.5rem;

  border: 4px solid var(--white);
  box-shadow: var(--shadow-sm);
}


/* =========================================================
   TESTIMONIALS
========================================================= */

.testimonials {
  text-align: center;
}

.testimonial-card {
  background: var(--white);

  padding: 1.5rem;

  border: 1px solid var(--gray-border);
  border-radius: var(--radius-md);

  box-shadow: var(--shadow-sm);
}

.stars {
  color: var(--star-color);
  font-size: 1.2rem;
  letter-spacing: 0.1rem;
}


/* =========================================================
   FOOTER / FINAL CTA
========================================================= */

.footer {
  background: var(--black);
  color: var(--white);

  text-align: center;

  padding: 4rem 1.5rem;
}

.footer h2,
.footer h3 {
  color: var(--white);
}

.footer p {
  color: rgba(255, 255, 255, 0.75);
}

.footer .btn {
  margin-top: 1.25rem;
}

.guarantee {
  margin: 2rem 0;
}

.guarantee img {
  max-width: 200px;
}

.small-print {
  font-size: 0.8rem;
  color: #aaa;
  margin-top: 1rem;
}


/* =========================================================
   HERO / CTA SPECIAL CLASSES
========================================================= */

.hero-eyebrow {
  display: inline-block;

  margin-bottom: 0.75rem;

  color: var(--primary-color);

  font-size: 0.8rem;
  font-weight: 800;

  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.hero-highlight {
  color: var(--primary-color);
}

.cta-note {
  display: block;

  margin-top: 0.65rem;

  color: var(--text-muted);

  font-size: 0.8rem;
}


/* =========================================================
   UTILITY CLASSES
========================================================= */

.text-center {
  text-align: center !important;
}

.center-img {
  display: block;
  margin: 0 auto;
}

.mt-1 {
  margin-top: var(--spacing);
}

.mb-1 {
  margin-bottom: var(--spacing);
}

.px-2 {
  padding-left: calc(var(--spacing) * 2);
  padding-right: calc(var(--spacing) * 2);
}

.pt-2 {
  padding-top: calc(var(--spacing) * 2);
}


/* =========================================================
   RESPONSIVE — TABLET
========================================================= */

@media (max-width: 900px) {

  .container {
    padding: 3.25rem 1.5rem;
  }

  header {
    padding: 3.25rem 1rem 3rem;
  }

  header h1 {
    font-size: 2.7rem;
  }

  .mechanism {
    gap: 1rem;
  }
}


/* =========================================================
   RESPONSIVE — MOBILE
========================================================= */

@media (max-width: 768px) {

  header {
    min-height: 0;

    padding: 2.5rem 1rem 2.25rem;
  }

  header h1 {
    font-size: 2rem;
    line-height: 1.1;
  }

  header p {
    font-size: 0.95rem;
  }

  h1 {
    font-size: 1.8rem;
  }

  h2 {
    font-size: 1.4rem;
  }

  .container {
    padding: 2.75rem 1.25rem;
  }

  .product-section {
    flex-direction: column;
    text-align: center;
  }

  .product-info {
    flex: unset;
  }

  .product-section img {
    max-width: 280px;
  }

  .btn {
    width: 100%;
    max-width: 320px;

    display: block;

    margin: 1rem auto 0;

    text-align: center;
  }

  .mechanism {
    grid-template-columns: 1fr;

    max-width: 500px;
  }

  .mechanism-card {
    padding: 1.5rem;
  }

  .before-after {
    grid-template-columns: 1fr;
  }

  .coffee-callout {
    padding: 1.5rem;
    margin: 2rem auto;
  }

  .coffee-callout .quote {
    font-size: 1.1rem;
  }

  .grid-2 {
    grid-template-columns: 1fr;
  }

  .checklist-section .container {
    padding: 3rem 1.25rem;
  }
}


/* =========================================================
   RESPONSIVE — SMALL PHONES
========================================================= */

@media (max-width: 480px) {

  header {
    padding: 2.1rem 1rem 2rem;
  }

  header h1 {
    font-size: 1.7rem;
  }

  h1 {
    font-size: 1.5rem;
  }

  h2 {
    font-size: 1.2rem;
  }

  p {
    font-size: var(--font-size-sm-md);
  }

  .price {
    font-size: 1.75rem;
  }

  .circle-img {
    width: 80px;
    height: 80px;
  }

  .coffee-callout {
    padding: 1.25rem;
  }

  .coffee-callout .quote {
    font-size: 1rem;
  }

  .faq-container {
    padding: 0 1rem;
    margin: 0;
  }

  .faq-question {
    font-size: 0.95rem;
  }
}


/* =========================================================
   ACCESSIBILITY / REDUCED MOTION
========================================================= */

@media (prefers-reduced-motion: reduce) {

  html {
    scroll-behavior: auto;
  }

  *,
  *::before,
  *::after {
    transition: none !important;
    animation: none !important;
  }
}

/* === Show Up / Follow / Scale === */
.mechanism-grid {
  grid-template-columns: repeat(3, 1fr);
  max-width: 950px;
  margin: 0 auto;
}

@media (max-width: 768px) {
  .mechanism-grid {
    grid-template-columns: 1fr;
    max-width: 500px;
  }
}